2nd MOST Sold Product

Merch Trends
Written By Mitch Silver

Marketing and event peeps: Did you know that drinkware is the 2nd most-sold product category in the branded merch space?

Drinkware accounted for 9.7% of merch sales in 2021 (the latest year of data from the Advertising Specialty Institute's State of Industry report).

The category as a whole has surged in popularity for a number of reasons:

🥤 Renewed focus on wellness, including hydration
🥤 Drinkware is a gender-neutral gift option
🥤 Drinkware doesn’t require gathering sizes
🥤 Price points range from $1 for plastic to $50 for vacuum-insulated!
🥤 A bevy of retail brands available: Hydroflask, Klean Kanteen, Stanley, Camelbak, Yeti, Contigo, Bubba, and more…

What do you think is the #1 most-sold product category?

Mitch Silver

Nationally-recognized expert in targeted branded merch. I suggest quality, "stealable" swag for marketers to tell their brand stories & build emotional connections. Also, my DAD jokes could make you laugh. Or groan.

https://www.linkedin.com/in/mitchsilver/
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