Captain’s Blog
“Relationship Building is the foundation of the things we do.”
Our VP Mitch Silver was interviewed on a podcast a while back. He talked about the secrets of his success in sales, and his words of wisdom still hold true today!
Low Cost Merch Picks for Summer
The best merch isn’t always the flashiest or the most expensive. It’s not always a name brand.
The best merch is thoughtful, useful, and makes life a little better!
Pouches for Tech Accessories and Dare I say, Travel?
Travel is ready to make a comeback and keeping PPE related items, cleaners and sanitizers together and organized is going to be a priority.
A T-Shirt, a Stranger, and a Connection
Yesterday, while leaving work, I passed by someone wearing a Guster T-shirt.
NFC and Promo Merch
After 28 years helping clients build their brands, we know that promotional products work.
Retail Brand Supremacy!
COUNTDOWN: What’s the #4 Trend in the Branded Merch Space for 2023?
Since our team recently went to our industry’s largest tradeshow, I have some answers!
The #4 trend we noticed is: the continued popularity of Retail Brands
Retail brands create an instant connection, delivering a unique combination of on-trend style, premium performance, and quality that people trust.
Ultimate Universal Gift: Drinkware
Event planners: Looking for the perfect universal gift?
I suspect you usually don’t specifically know your audience at the tradeshows, conferences, and other offsite events you plan:
Men? Women?
Older? Younger?
Job title? Level within their organization?
Choco-Loco!
Hey, chocolate lovers!
I always have a couple of Twix up my sleeves…
“When you provide chocolates as promotional gifts, recipients may choose to share them with colleagues, friends or family members,” says Mitch Silver, vice president of sales and marketing for Chicago-based distributor Printable.
How You Market Your Business
Hey, Marketers…Recently I came across these two signs in local business windows.
The candle studio one is a head-scratcher.
Naming your business “The World’s Best” is far too superlative, but “Above Average”?
I think you can aim a little higher 🚀
Building a Brand Connection
Last year I was interviewed by Promotional Products Business (PPB) Magazine.
We discussed how the pandemic shifted “merch gifting” from direct in-person distribution to shipping merch directly to recipient homes.
Sleep in Kit!
Warning: Branded Merch in Action!
Recently, my supplier partners over at HPG shared a “Sleep in Kit” with me.
The kit included:
👄A natural beeswax lip moisturizer
👃Bottle of refreshing fabric spray
👁️A luxury sleep mask
👂Ear plugs
Bad Product Launch?
Hey, Marketers: Is there such a thing as a bad product launch?
Well, some would argue that if people are talking about your product then it’s not a bad idea.
That was the case when in July, the French has introduced mustard-flavored Skittles.
Finding the RIGHT Merch!
Last year I was interviewed by Promotional Products Business (PPB) Magazine.
In that article I talked about how branded merch is uniquely valuable in that it creates an unrivaled level of excitement for those on the receiving end (and even a thank you -- take that digital advertising!)
It’s Not Your Only Job!
For most of the clients we work with, ordering branded merch is not their only job. But when they call on us to imprint a product to represent their brand, it has to be right. The merch has to be delivered on time.
Memory Makers!
Attention Marketers: Branded merchs are not just things. They are memory makers. We’ve all heard the names: Promotional Products Swag Branded Merch But what about Memory Makers?
Bring On the Cake!
Team Leaders: Are you hosting a morning virtual meeting for your remote teammates?
Are you looking to connect with those remote folks, foster a communal experience, and connect in an unforgettable way?
Consider having Printable pre-mail this comforting vibes crate to domestic and international remote employees to enjoy before, during, and after your virtual meeting 😊
What Would You Write?
80% of people would write WHAT if they were asked to try out a new pen
Their NAME!
It’s true…When the Printable team sits in a pen supplier presentation we are asked to test out new pens.
As I look around the table, most of the team is writing their names!
Pens are one of those “try ‘em before you buy ‘em” pieces of branded merch.
COMMONSKU 2022 Distributor Community Champion
Back in January 2023, I was honored by Commonsku as their 2022 Distributor Community Champion.
“This distributor gives selflessly, sharing their ideas freely, offering a creative idea, a lending hand, always ready with a smile and a solution. They exemplify the standards of the modern entrepreneur: be human, help others, and believe in the power of giving.”
What an honor!