Bad Product Launch?

Marketing
Written By Mitch Silver

Hey, Marketers: Is there such a thing as a bad product launch?
 
Well, some would argue that if people are talking about your product then it’s not a bad idea.
 
That was the case when in July, the French has introduced mustard-flavored Skittles.
 
And then one day, while shopping at Five Below, I found two items that rival those Skittles in nauseatingness.
 
What do you think?
 
Does the gross, “everyone is talking about it” nature of a product launch make it a success?

Mitch Silver

Nationally-recognized expert in targeted branded merch. I suggest quality, "stealable" swag for marketers to tell their brand stories & build emotional connections. Also, my DAD jokes could make you laugh. Or groan.

https://www.linkedin.com/in/mitchsilver/
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