Be Different!

Came across this old school vending machine at a Chicago brewery.

It had been retrofitted to no longer offer spider rings in a clear plastic ball (remember those!) but instead to offer some inspiration in the form of a poem from a local poet.

Wow. This was such a different concept that I was caught off guard and found myself smiling at the mere existence of this machine and its contents.

In his book "Get Different" Mike Michalowicz talks about how the first step in business is to get noticed, the second step is to get business. The book also discusses how to create marketing that can’t be ignored – and gets noticed.

One of the more clever ideas was to arrive at a conference/tradeshow with your own Wi-Fi Router and name the router “Stop by Booth X *or* Buy my new book X *or* Raffle at Booth X)

Mike says “better is not better, different is better.”

Just like this vending machine of poems!