What’s the Distribution Plan?

Step #1: Pick your merch

Step #2: Distribute it.

I work with my clients all day long on selecting branded merch.

My job is to help them find a product that is memorable, functional (and stealable!) and best tells their brand story!

And that’s just step #1.

Step #2 is talking about the distribution plan to their target audience.

Will they be handed out face to face at an event, like a tradeshow or fair?

Are they part of a room drop at a conference?

Or…and here’s where it gets interesting…do they want us to ship the merch to each recipient’s home?

It’s a service we have been offering since March of 2020 (any idea what happened then?).

Clients appreciate that they can send us a spreadsheet of recipient addresses and we take care of all of the rest – merch, insert cards, fulfillment, packaging and mailing.

It’s a time-consuming effort, but work that our clients don’t want to do themselves from their home office or in their garages!