Know Your Brand Vibe

All day, every day I work with my clients on selecting branded merch.

My job is to help them find a memorable, functional (and stealable) product that best tells their brand story!

But the brand story is just part of the equation.

Another important part is the brand VIBE.

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

The way you made them feel = your vibe!

So, I ask my clients:

What's the message you are trying to send with these gifts? Any particular "vibe" you are going for?

What taglines, messaging or themes are you using for this occasion?

Good or bad, cutting-edge or traditional, inviting or repellant, brands have a vibe.

And the swag I help them choose and design gives off a certain vibe.

A positive vibe can make a customer experience feel not just enjoyable, but also meaningful.

Cultivate a good brand vibe and you cultivate a meaningful experience with premium value. And premium value demands premium pricing for your product or service.

Next time you purchase or design branded merch, remember that the vibe you create will become an integral part of how recipients experience the essence of your brand!

DM me if you’d like to talk more about brand vibes.