Knowing Your Core Clients

Hey, marketers…talk about knowing your target audience!

I stopped into this Potbelly Sandwich Works restaurant in Chicago on what happened to be the first day of school for Chicago Public Schools students.

Lane Technical College Prep High School high school is around the corner from this particular Potbelly. From the pic, can you guess what their main school color is?

The astute sandwich shop owner knows exactly where the majority of his/her/their lunch business comes from between September and June each year!

What a way to welcome back his lunch crowd!

As marketers, how can we show off our knowledge (and appreciation)! to our target audiences?

At Printable we have studied gifting trends and determined that our main buyer has shifted from the Marketing Department to the HR Department.

We share our branded merch expertise with HR professionals who are focused on recruitment, new hire onboarding, and employee retention efforts planned to stave off the next great resignation!

Once you know your target audience well, show off that understanding of their needs and wants! Balloons are optional 🎈