Memory Makers!

Attention Marketers: Branded merchs are not just things. 

They are memory makers.

We’ve all heard the names:

Promotional Products
Swag
Branded Merch

But what about Memory Makers?

Let me explain:

I recently read an article written by Kevin Walsh from Showdown Displays where he told the story of a bridal party stuck in the rain at a resort and how they needed to get from building A to building B.

Just as the party had resigned themselves to a wet and miserable evening, two resort staffers entered the building and began handing out resort-branded umbrellas.

The wedding party was relieved.

They all walked in one line with big sturdy umbrellas flashing the resort’s logo.

I also read an interview with TV and Radio Host Anji Corley where she talked about merch:

“You might just think it’s a simple product, but it’s not. There’s more to it than just a logo on something…. It’s very specific, intentional, and thought-provoking.

I think of (merch) as memories, they are specific to me, my community, that event, or what I am doing that day.

(Merch) builds community – I never really thought about it that way.“

Our Printable team takes great pride in helping brands express themselves, tell stories, and build community.

And after 30 years, we still believe that branded merchs are not just things. 

They are memory makers.