Never Cut Down on Branded Merch!

Hey, marketers….Recession in 2023? Umm…Maybe?

When there's an economic downturn, CEOs look to cut costs.

And often, as budgets are tightening and there is a cost-cutting discussion, branded merch may be on the chopping block.

Here are some CEO pushback words re: why it shouldn't be (from my friend and promo visionary Danny Rosin:

“Consider the power of thoughtful, utilitarian and sustainable branded gear that helps recognize staff, thank customers and help companies connect with prospects that might not give them the time of day if they did not offer them something of value for their time, data and insight.”

Mic drop.