Quality OVER Quantity
HEY EVENT PLANNERS: Choose quality over quantity.
I often tell my clients, “It is much better to distribute 100 $5 quality items that fit your brand and are valued by the recipient than 500 $1 items that will end up in a brand-fill!”
Our industry suppliers have intensified their efforts to manufacture and import higher-quality, longer-lasting products.
But that's only part of the equation.
It's then up to folks like me and my team at Printable to steer our event planning clients to those higher quality items rather than to (I shutter to say the phrase) ‘trinkets and trash’.
Our team is not just product pushers but brand problem-solving partners with our clients.
We are thought-leaders and drivers of solutions that are good for our event planner clients’ brands and the planet.
For 2023 and beyond we are planning to have the “hard conversations” with any client that asks for a single-use and low-end item.
We will focus more on items that last and are high quality.
For example, instead of pitching a value t-shirt only good for the team photo at your event, we are recommending shirts by Allmade Apparel which are made from 50% recycled polyester, 25% organic cotton and 25% Tencel modal, which comes from beech tree pulp.
By encouraging our clients to choose quality over quantity we will doing both their brand and the environment a great service.