QR Codes: The Comeback Kid
In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.
On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.
A QR code can direct someone to fill out a post-event survey when printed on an insert card you place inside an custom-branded silicone phone wallet
QR codes can be used in conjunction with a tradeshow booth giveaway. Pre-mail a custom-branded microfiber cloth with a QR code for recipients to fill out a form for a free gift at the tradeshow; they need to come to booth to pick up their gift.
A QR code can lead to the agenda for a sales kick-off meeting or a registration form for the upcoming sales meeting or President’s club trip
Marketers, when designing your next campaign, consider adding branded merch with a QR code!