Why Pickleball and Branded Merch are the same

Do you play pickleball?
Do you know someone who does?
Does it feel like everyone around you is talking about Pickleball?

Likely, your answer is YES to one of these questions.

I love playing Pickleball ALMOST as much as I love branded merch. Come to think of it, they DO have some similarities, like:

✅ Appropriate for all ages and skill levels

🥒Pickleball: Because it's easy on the joints & similar to well-known games (tennis, badminton, ping-pong) it's accessible for most people.

Simple enough for beginners, but experienced players compete against each other in fast-paced competitive games that can bring out your inner John McEnroe (minus the expletives!).

👕Branded Merch: At Printable, we work on simple projects, such as branding a single item to be handed out at a trade show.

We also work on more advanced campaigns which involve partnering with our clients to develop a pre-mailer to event attendees that are tied to an interactive display when they arrive at the event.

✅ Highly contagious

🥒Pickleball: Spreading quickly! No longer a “new” sport or referred to as “up and coming”. People talk about it and invite their friends or join their local courts to make new ones.

👕Branded Merch: When someone receives a logoed gift, there’s a pretty good chance they will take to social media to show off what they received.

Check your Instagram or Facebook feeds and play “I Spy” with branded merch. It’s everywhere!

✅ Great Bang for your Buck

🥒 Pickleball: An inexpensive way to add exercise to your routine. A decent paddle is less than $30, and a six-pack of balls is about $10. No elaborate equipment is required, just a good pair of athletic shoes.

👕Branded Merch: In its annual Global Ad Impressions Study, Advertising Specialty Institute found that branded merch delivers crazy, amazing advertiser recall among 85% of the 50k consumers surveyed, with recall highest for logoed apparel.

The study proves branded merch offers a strong rate of return on investment (ROI), with the cost per impression (CPI) as low as 1/10 of one cent.

As I said, I love branded merch. I also love playing Pickleball!

If you need help with an upcoming branding project (or find yourself in Chicago and want to hit around!), I’m happy to oblige 😊

P.S. Not sure where to play Pickleball? Check out the USA Pickleball website https://lnkd.in/dJWpMr2R