Return on Engagement

Everyone talks about R.O.I. But what about R.O.E.?

In my swag world, R.O.I. means Return on Investment.

As in, what type of “return” will I get back from the amount of money I invest in swag.

But what about R.O.E. – Return on Engagement?

As in, what benefit will my client’s brand get from the engagement they create through a swag purchase.

👋 Swag makes employees and customers excited.

👏 Swag keeps team morale high.

🤘 Swag builds strong brand affinity.

☝️ A gift of swag is more than just a product; it's about the act of showing your people that you care enough to send them something meaningful.

And that's a solid Return on Engagement.