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Screenless Communication in 2022
Back in December, while the Printable team was gathered in Chicago, we went to see The Office Experience exhibit, where the world of the TV Show, The Office comes to life.
Dwight's computer screen was staged like the episode where Jim tries to convince Dwight that the Dunder Mifflin server is auto messaging Dwight:
“I think I am programmed to be your enemy. I think it is my job to destroy you when it comes to selling paper”.
Dwight replies: “How do I know this isn’t Jim”?
The Resurrection of QR Codes
I don’t know about you, but I thought QR codes died a few years ago. Because you needed a special app to scan the codes, they were clunky to navigate causing friction-filled interactions.
But along came the pandemic and fueled by a desire for touchless transactions, QR codes were resurrected from the dead.
Marketing Lessons from a Cubs Game
I took my family to a day at the ballpark, and came away with some lessons that every business can apply!