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QR Codes: The Comeback Kid
In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.
On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.
The Resurrection of QR Codes
I don’t know about you, but I thought QR codes died a few years ago. Because you needed a special app to scan the codes, they were clunky to navigate causing friction-filled interactions.
But along came the pandemic and fueled by a desire for touchless transactions, QR codes were resurrected from the dead.