QR Codes: The Comeback Kid

In The Media
Written By Mitch Silver

In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.

On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.

  • A QR code can direct someone to fill out a post-event survey when printed on an insert card you place inside an custom-branded silicone phone wallet

  • QR codes can be used in conjunction with a tradeshow booth giveaway. Pre-mail a custom-branded microfiber cloth with a QR code for recipients to fill out a form for a free gift at the tradeshow; they need to come to booth to pick up their gift.

  • A QR code can lead to the agenda for a sales kick-off meeting or a registration form for the upcoming sales meeting or President’s club trip

 Marketers, when designing your next campaign, consider adding branded merch with a QR code!

 You can also watch the interview and hear about the case studies (and a dad joke battle!) at:
YouTube
SoundCloud
Apple Podcasts

Mitch Silver

Nationally-recognized expert in targeted branded merch. I suggest quality, "stealable" swag for marketers to tell their brand stories & build emotional connections. Also, my DAD jokes could make you laugh. Or groan.

https://www.linkedin.com/in/mitchsilver/
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