What’s the most important product in promo?
Packaging.
Custom kitting, branded packaging, and drop-shipping have always been among Printable's services.
But since the spring of 2020 when the in-person event world shut down, what was once an afterthought is now an essential step in the gifting experience.
Remote workers and virtual events demanded a higher level of creativity and variety in the merch and packaging we created for our clients.
And with all of the merch boxes and gift kits shipped to private residences, along came the unboxing videos and creative photos, often with family and pets enjoying the branded gifts!
Packaging is highly-customizable, allows for uber-creativity, and can be made from sustainable materials. We can design packaging to match any theme, and brand vibe, and any budget.
Unsurprisingly, packaging was chosen as ASI Media’s product of the year in 2022.
I think this is one trend that will continue.