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QR Codes: The Comeback Kid
In The Media Mitch Silver In The Media Mitch Silver

QR Codes: The Comeback Kid

In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.

On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.

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Screenless Communication in 2022
Marketing Mitch Silver Marketing Mitch Silver

Screenless Communication in 2022

Back in December, while the Printable team was gathered in Chicago, we went to see The Office Experience exhibit, where the world of the TV Show, The Office comes to life.

Dwight's computer screen was staged like the episode where Jim tries to convince Dwight that the Dunder Mifflin server is auto messaging Dwight:

“I think I am programmed to be your enemy. I think it is my job to destroy you when it comes to selling paper”.

Dwight replies: “How do I know this isn’t Jim”?

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The Resurrection of QR Codes
Marketing Mitch Silver Marketing Mitch Silver

The Resurrection of QR Codes

I don’t know about you, but I thought QR codes died a few years ago. Because you needed a special app to scan the codes, they were clunky to navigate causing friction-filled interactions.

But along came the pandemic and fueled by a desire for touchless transactions, QR codes were resurrected from the dead.

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