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Charcuterie Food Gifts are Having A Moment
Marketing Mitch Silver Marketing Mitch Silver

Charcuterie Food Gifts are Having A Moment

I've been helping clients tell their brand stories and build emotional brand connections for 25 years now. But in all those years, I've never seen the popularity of savory food gifts accented with custom-etched cutting boards as high as it is right now.

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Details Matter at Magic Kingdom
Marketing Mitch Silver Marketing Mitch Silver

Details Matter at Magic Kingdom

My big business takeaway? Details matter. For example, this is a picture of the cement path in the line leading into Under the Sea – Journey of the Little Mermaid. Disney could have easily just created a smooth winding pavement.

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QR Codes: The Comeback Kid
In The Media Mitch Silver In The Media Mitch Silver

QR Codes: The Comeback Kid

In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.

On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.

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Hey, I made a Top 10 list!
In The Media Mitch Silver In The Media Mitch Silver

Hey, I made a Top 10 list!

The Advertising Specialty Institute recently released its Top 10 Feature Stories of 2021. Number 9 on the list was “Deciphering the Complex Puzzle of Fulfillment”.

One of Printable's major business pivots during the pandemic was to offer fulfillment and home delivery services to our clients.

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Screenless Communication in 2022
Marketing Mitch Silver Marketing Mitch Silver

Screenless Communication in 2022

Back in December, while the Printable team was gathered in Chicago, we went to see The Office Experience exhibit, where the world of the TV Show, The Office comes to life.

Dwight's computer screen was staged like the episode where Jim tries to convince Dwight that the Dunder Mifflin server is auto messaging Dwight:

“I think I am programmed to be your enemy. I think it is my job to destroy you when it comes to selling paper”.

Dwight replies: “How do I know this isn’t Jim”?

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The 5 R’s
Merch Trends Mitch Silver Merch Trends Mitch Silver

The 5 R’s

“What's hot in branded merchandise these days?”

I get this question a lot from family, friends and clients. I think they want to hear what the latest widget, gadget or do-dad is.

But really, what is trendy, popular and hot these days is not ONE product, but the “in” items are falling into what I call: “THE 5 R’S”

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