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QR Codes: The Comeback Kid
In The Media Mitch Silver In The Media Mitch Silver

QR Codes: The Comeback Kid

In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.

On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.

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Hey, I made a Top 10 list!
In The Media Mitch Silver In The Media Mitch Silver

Hey, I made a Top 10 list!

The Advertising Specialty Institute recently released its Top 10 Feature Stories of 2021. Number 9 on the list was “Deciphering the Complex Puzzle of Fulfillment”.

One of Printable's major business pivots during the pandemic was to offer fulfillment and home delivery services to our clients.

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Screenless Communication in 2022
Marketing Mitch Silver Marketing Mitch Silver

Screenless Communication in 2022

Back in December, while the Printable team was gathered in Chicago, we went to see The Office Experience exhibit, where the world of the TV Show, The Office comes to life.

Dwight's computer screen was staged like the episode where Jim tries to convince Dwight that the Dunder Mifflin server is auto messaging Dwight:

“I think I am programmed to be your enemy. I think it is my job to destroy you when it comes to selling paper”.

Dwight replies: “How do I know this isn’t Jim”?

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The Resurrection of QR Codes
Marketing Mitch Silver Marketing Mitch Silver

The Resurrection of QR Codes

I don’t know about you, but I thought QR codes died a few years ago. Because you needed a special app to scan the codes, they were clunky to navigate causing friction-filled interactions.

But along came the pandemic and fueled by a desire for touchless transactions, QR codes were resurrected from the dead.

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NFC and Promo Merch
Merch in the Wild Mitch Silver Merch in the Wild Mitch Silver

NFC and Promo Merch

We can now embed NFC chips into a whole host of promotional products.

These chips can be programmed to direct recipients that put their phone up to the product to:

a website landing page, an invitation to engage with a brand’s social media, a coupon for a product or service, or any number of other creative ways to encourage brand engagement!

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