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Team Motivation
Marketing Mitch Silver Marketing Mitch Silver

Team Motivation

Managers and leaders: Here’s one way to stem the tide of the Great Resignation in your organization.

We’ve all read about employees leaving their jobs in record numbers in the past year+. The unlucky ones amongst us have experienced it firsthand.

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Knowing Your Core Clients
Marketing Mitch Silver Marketing Mitch Silver

Knowing Your Core Clients

Hey, marketers…talk about knowing your target audience!

I stopped into this Potbelly Sandwich Works restaurant in Chicago on what happened to be the first day of school for Chicago Public Schools students.

Lane Technical College Prep High School high school is around the corner from this particular Potbelly. From the pic, can you guess what their main school color is?

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HATS off, Mitch!
Marketing Guest User Marketing Guest User

HATS off, Mitch!

Hat season is upon us, luckily Mitch made it his mission to find (and model) the best Cap America has to offer! From the looks of it, no matter your need, we've got you covered!

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“What's popular?” is the wrong question
Mitch Silver Mitch Silver

“What's popular?” is the wrong question

“I need to buy some branded merch, what’s the latest and greatest?” This is probably the most common inquiry I get via email, phone, Zoom or even via text from my clients.

Sometimes when there's a popular trend or two, the answer is easy to spit out.

But the “latest and greatest” question is really the wrong question.

“What is the best product to market MY product or service to MY target audience?” is the question you should be asking when you make a branded merch purchase.

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Boomerang Effect!
Marketing Mitch Silver Marketing Mitch Silver

Boomerang Effect!

I’ve never actually thrown a boomerang before and managed to bring it back!

Regardless, a boomerang is a good metaphor for employees coming back to your organization after they have left to “explore other options”.

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Merch Trends To Know from the ASI Show
Marketing Stacie Harshbarger Gass Marketing Stacie Harshbarger Gass

Merch Trends To Know from the ASI Show

The Printable team recently spent a week at the ASI Show in Chicago, looking for the mid-year trends in the promo merch space. After walking tens of miles, visiting hundreds of suppliers, and scoping out thousands of products, here’s an overview of what we found:

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