The 5 R’s

“What's hot in branded merchandise these days?”

I get this question a lot from family, friends and clients. I think they want to hear what the latest widget, gadget or do-dad is.

But really, what is trendy, popular and hot these days is not ONE product, but the “in” items are falling into what I call: “THE 5 R’S”

RETAIL: More than ever clients are asking for name brands. Nike, Bose, Camelbak, Moleskine, Titleist, Under Armour, Travis Mathew and many other retail brands are frequently mentioned on client Zoom calls.

RECOGNITION: Employees (and all humans!) crave recognition for a job well done or staying the course during challenging times. Consider adding a fun imprint like “Tough times don’t last, tough teams do”

RECRUITMENT: Staffing issues abound these days. Swag is playing a bigger and bigger role in recruiting talent.

RETENTION: Gifts intended to retain and keep employees engaged are uber-popular these days to stave off the Great Resignation.

RELAXATION: Custom-branded blankets, hammocks, robes, slippers, pillows, eye masks, spa products and Bluetooth speakers are big. With hybrid work, home is where the laptop is 😊

Next time you ask me what is the latest and greatest in branded merch I am likely going to answer with a word that starts with an “R”.

I am NOT going to say a fidget spinner.

Been there. Done that.

Experience the 5 R’s by starting a project with us!