Captain’s Blog

Deep Thoughts Brittany Wright Deep Thoughts Brittany Wright

QR Codes: The Comeback Kid

In late April, I was asked to talk about QR codes on a podcast conducted by Vincent Driscoll from ASI.

On that podcast, I shared industry case studies of several successful promotions that incorporate QR codes.

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Deep Thoughts Brittany Wright Deep Thoughts Brittany Wright

Hey, I made a Top 10 list!

The Advertising Specialty Institute recently released its Top 10 Feature Stories of 2021. Number 9 on the list was “Deciphering the Complex Puzzle of Fulfillment”.

One of Printable's major business pivots during the pandemic was to offer fulfillment and home delivery services to our clients.

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Brittany Wright Brittany Wright

Keys to Happiness

Recently, I received this amazing cross stitch gift from my teammate Stacie Long.

Feels so good to be appreciated.

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Deep Thoughts Brittany Wright Deep Thoughts Brittany Wright

The 5 R’s

“What's hot in branded merchandise these days?”

I get this question a lot from family, friends and clients. I think they want to hear what the latest widget, gadget or do-dad is.

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Popular Products Brittany Wright Popular Products Brittany Wright

The Resurrection of QR Codes

I don’t know about you, but I thought QR codes died a few years ago. Because you needed a special app to scan the codes, they were clunky to navigate causing friction-filled interactions.

But along came the pandemic and fueled by a desire for touchless transactions, QR codes were resurrected from the dead.

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Printable In The Media Brittany Wright Printable In The Media Brittany Wright

Hey, I made a Top 5 list!

The Advertising Specialty Institute released its Top 5 Live Videos of 2021.

# 4 Best Practices for Fulfillment Services features my conversation with Sara Lavenduski about how merch fulfillment services, including warehousing, kitting and drop-shipping to private residences became the norm in the pandemic era, with clients looking for ways to stay connected.

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Merch In Action Brittany Wright Merch In Action Brittany Wright

Guess which of these two T-shirts I still reach for?

A few months ago my local NPR station sent me an email celebrating the 50th anniversary of NPR. As a longtime listener and monthly High Fidelity donor, they were offering me a free T-shirt to show off my NPR pride.

Being in the promotional marketing space and handling lots of client direct mail fulfillment projects, I was intrigued by the offer and wanted to see what the transaction would feel like and to check out the t-shirt itself.

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Don’t Miss This Connection!