Captain’s Blog
Nacho Average Gift Box!
Quick Quiz: Which room do most people congregate in at a party?
Answer: The Kitchen.
This is Nacho your average promo gift…your recipients will congregate around some chips and salsa and queso in a custom box we send them for you!
Let’s GREEN up!
Event planners: How can you help “green up” your events?
One of the big trends in our branded merch space is the focus on eco-friendly, sustainable products – those made from recycled materials or made with renewable resources, such as cotton and bamboo.
Seems like almost all of Printable's event planner clients are looking for ways to make their event merch purchases a little greener.
Quality OVER Quantity
HEY EVENT PLANNERS: Choose quality over quantity.
I often tell my clients, “It is much better to distribute 100 $5 quality items that fit your brand and are valued by the recipient than 500 $1 items that will end up in a brand-fill!”
Our industry suppliers have intensified their efforts to manufacture and import higher-quality, longer-lasting products.
Slow and Low
What’s Snoop Dogg’s favorite part of grilling?
The sizzle.
When it comes to experiential food gifting, this Slow and Low kit delivers the steak (well, not exactly included) but also the sizzle with great packaging and value.
Never Cut Down on Branded Merch!
Hey, marketers….Recession in 2023? Umm…Maybe?
When there's an economic downturn, CEOs look to cut costs.
And often, as budgets are tightening and there is a cost-cutting discussion, branded merch may be on the chopping block.
Industry Education
Why is it important to attend industry education events?
That was the question that Kirby Hasseman asked me when he interviewed me for his Delivering Marketing Joy podcast.
My answer?
For me, it’s all about relationships. In our industry, so much of my daily work life revolves around helping others and seeking help.
Thank goodness for Human Resources Teams!
Hey, HR Pros: Show me the company swag you sent out this year!
Here's why I'm curious: I've seen a big shift in my client base during the past year.
I used to work on branded-merchandise projects with marketers, sales managers/admins, event planners, and account execs.
Focus on the POSITIVE of Things!
This is Toby Flenderson’s desk.
Toby is the HR rep for the Scranton branch of paper distributor Dunder Mifflin on The Office.
As fans of the show, you know that Toby is not very well-liked.
Be Different!
Came across this old school vending machine at a Chicago brewery.
It had been retrofitted to no longer offer spider rings in a clear plastic ball (remember those!) but instead to offer some inspiration in the form of a poem from a local poet.
I want to offer gift choices
“I want to offer gift choices to my (fill-in-the-blank)”
I hear this a lot from my clients.
My solution? Create a Pick-A-Gift shop!
A Pick-A-Gift shop allows your prospects, clients, employees or referral sources to choose their own gift.
How to be the World’s Best boss?
Attention HR Folks, business leaders and entrepreneurs:
Are you the World’s Best Boss? (tip of the cap to Michael Scott).
I certainly cannot claim to be the World’s Best Boss, but here are 7 things I learned about “managing” folks over the past 25 years (yes, I’m that old!)
Giving Voice to your Team
Do your quieter team members have a voice in your organization?
Last year the Printable team visited "The Office Experience" where the world of the TV show comes to life.
Check out this super cool graphic of total lines spoken by each character:
Question: For all the Creeds, Merediths and Stanleys in our organizations, how can we do a better job of giving them a voice?
Return on Engagement
Everyone talks about R.O.I. But what about R.O.E.?
In my swag world, R.O.I. means Return on Investment.
As in, what type of “return” will I get back from the amount of money I invest in swag.
But what about R.O.E. – Return on Engagement?
RETRO Obsession
A few years ago, I visited Las Vegas with my teenage daughter to celebrate her acceptance into college. Being a teenager, she has a pretty typical sweet tooth.
So when we passed by a store called I Love Sugar...we just had to go in.
Choose Your Brand’s Reputation
“I just need something cheap to giveaway at an event”.
I scratch my head when a client says this to me.
I have to remind them that their reputation is on the product we choose to represent their brand.
How Branded-Merch Boosts Morale
HR Folks: Is it possible to stem the tide of “quiet quitting” with high-end branded merch?
In the age of quiet quitting, connecting with disengaged employees is a top priority.
Printable in the Media
ASI Live: How Distributors and Suppliers Can Effectively Leverage Social Media at Trade Shows. Great discussion yesterday with some of the top minds in our industry! Thanks Vincent Driscoll for inviting me to take part.
Let’s Get Cozy!
What’s reusable, warm and glows?
No, it’s not one of my patented Dad jokes, but rather words that describe the characteristics of the items in this super cool “Let’s Get Cozy” kit I recently received from my partners over at Hit Promotional Products.
A reusable travel tumbler, some hot chocolate and a scented candle!
NO to Cash or Gift Cards this Holiday Gifting
HR Professionals: Please don’t give cash or gift cards to employees during Q4!
I think we all can agree that in this current economic climate it’s harder than ever to find and retain top talent.
So, it’s easy to think that a gift card or cash appreciation gift would be part of the retention elixir.
Are You Procrastinating?
Procrastinators raise your hand!
If you find yourself behind the 8-Ball when it comes to year-end gifting to employees, clients, prospects and referral sources, I have some good news!
We’re currently operating on standard lead time including orders with embroidery.