We are Bloggers

bum ba dum bum bum bum bum

Boomerang Effect!
Marketing Mitch Silver Marketing Mitch Silver

Boomerang Effect!

I’ve never actually thrown a boomerang before and managed to bring it back!

Regardless, a boomerang is a good metaphor for employees coming back to your organization after they have left to “explore other options”.

Read More
Merch Trends To Know from the ASI Show
Marketing Stacie Harshbarger Gass Marketing Stacie Harshbarger Gass

Merch Trends To Know from the ASI Show

The Printable team recently spent a week at the ASI Show in Chicago, looking for the mid-year trends in the promo merch space. After walking tens of miles, visiting hundreds of suppliers, and scoping out thousands of products, here’s an overview of what we found:

Read More
New Hire Welcome Kits
Marketing Mitch Silver Marketing Mitch Silver

New Hire Welcome Kits

When you’re sending a welcome kit to a remote employee, the right merch can send a very powerful message.

Products in the kit should be on-brand for your organization AND things your new team member will be excited to receive (and post about!)

Read More
Meet Tim.
Marketing Mitch Silver Marketing Mitch Silver

Meet Tim.

There are few places on Earth where you can glimpse one of the remaining Big Tuskers. The conservancy we were in is home to 13,000 elephants and only 20 are Big Tuskers!The lives of these elephants are fraught with danger. They are preyed on constantly by poachers due to the astronomical value of just one of their tusks: a single tusk from a Big Tusker is worth around $25,000 – more once it has been carved.

Read More
Charcuterie Food Gifts are Having A Moment
Marketing Mitch Silver Marketing Mitch Silver

Charcuterie Food Gifts are Having A Moment

I've been helping clients tell their brand stories and build emotional brand connections for 25 years now. But in all those years, I've never seen the popularity of savory food gifts accented with custom-etched cutting boards as high as it is right now.

Read More
Details Matter at Magic Kingdom
Marketing Mitch Silver Marketing Mitch Silver

Details Matter at Magic Kingdom

My big business takeaway? Details matter. For example, this is a picture of the cement path in the line leading into Under the Sea – Journey of the Little Mermaid. Disney could have easily just created a smooth winding pavement.

Read More
Screenless Communication in 2022
Marketing Mitch Silver Marketing Mitch Silver

Screenless Communication in 2022

Back in December, while the Printable team was gathered in Chicago, we went to see The Office Experience exhibit, where the world of the TV Show, The Office comes to life.

Dwight's computer screen was staged like the episode where Jim tries to convince Dwight that the Dunder Mifflin server is auto messaging Dwight:

“I think I am programmed to be your enemy. I think it is my job to destroy you when it comes to selling paper”.

Dwight replies: “How do I know this isn’t Jim”?

Read More
The Resurrection of QR Codes
Marketing Mitch Silver Marketing Mitch Silver

The Resurrection of QR Codes

I don’t know about you, but I thought QR codes died a few years ago. Because you needed a special app to scan the codes, they were clunky to navigate causing friction-filled interactions.

But along came the pandemic and fueled by a desire for touchless transactions, QR codes were resurrected from the dead.

Read More